Work

Digital Marketing Strategies for Chinese Cosmetic Brands Based on the SICAS Model

Year: 2025

Type: conference-paper

Study design: Observational Study

Source: International Conference on Intelligent Data Communication Technologies and Internet of Things (IDCIoT)

DOI: 10.1109/idciot64235.2025.10915150

Author: Zhiqin Du

Institutions: Wuhan Polytechnic University, Wuhan Technical University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4408399817

FWCI: 3.478

Cites: 11

Cited by: 1

Related to: 10