Work

What motivates customers to purchase from social commerce pages? A means-end chain approach

Year: 2025

Type: article

Source: Information Technology and People

DOI: 10.1108/itp-10-2022-0735

Authors: Pranay Sindhu, Kumkum Bharti

Institutions: Institute of Management Technology, Indian Institute of Management Kashipur

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4408400142

FWCI: 17.78

Cites: 160

Cited by: 10

Related to: 10