Work

Predicting Customer Lifetime Value in E-Commerce: A Data-Driven Approach to Enhance Customer Retention Strategies

Year: 2025

Type: conference-paper

Source: International Conference on Intelligent Data Communication Technologies and Internet of Things (IDCIoT)

DOI: 10.1109/idciot64235.2025.10915044

Authors: Sonali Dey, Radha D., V. S. Kirthika Devi

Institution: Amrita Vishwa Vidyapeetham

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4408400274

FWCI: 18.89

Cites: 14

Cited by: 5

Related to: 10