The Role of Data-Driven Strategies in Enhancing Marketing Effectiveness Within the Personal Care Segment of the Fast-Moving Consumer Goods (FMCG) Industry
Year: 2024
Type: conference-paper
Authors: Viraj Thale, Gaurav Roy Choudhury
Institution: Symbiosis International University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4408401194