Work

Promoting Sustainable Choices: The Influence of Green Marketing on Consumer Decisions

Year: 2024

Type: conference-paper

DOI: 10.1109/aece62803.2024.10911094

Authors: Nidhi Chauhan, Abdul Tayyab Khan

Institution: Integral University

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: closed

OpenAlex ID: W4408401472

FWCI:

Cites: 8

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Related to: 10