Work

Crisis Management and Consumer Perception: The Case of the McDonald's Boycott in Indonesia

Year: 2024

Type: conference-paper

DOI: 10.1109/ictbig64922.2024.10911747

Authors: Putri Khairullah, Mulyani Karmagatri

Institution: Binus University

Language: English

Topic: Public Relations and Crisis Communication

Subfield: Communication

Field: Social Sciences

Domain: Social Sciences

SDG: Peace, justice, and strong institutions

Open Access status: closed

OpenAlex ID: W4408401505

FWCI:

Cites: 5

Cited by:

Related to: 10