Work

Maximizing Return on Investment Through Deep Learning-Driven Marketing Model

Year: 2024

Type: conference-paper

Source: International Conference on Advances in Computation, Communication and Information Technology (ICAICCIT)

DOI: 10.1109/icaiccit64383.2024.10912409

Authors: N Bargavi, V Kiruthiga

Institution: SRM Institute of Science and Technology

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4408401716

FWCI: 1.298

Cites: 13

Cited by: 1

Related to: 10