Work

Influencer Narratives Influencing Follower’s Travel Intent: A Digital Journey

Year: 2024

Type: conference-paper

Study design: Observational Study

Source: International Conference on Advances in Computation, Communication and Information Technology (ICAICCIT)

DOI: 10.1109/icaiccit64383.2024.10912230

Authors: Aditi Rajput, Aradhana Gandhi

Institution: Symbiosis International University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4408401764

FWCI: 1.315

Cites: 26

Cited by: 1

Related to: 10