Work

Optimizing Marketing Strategies: Predicting Customer Personality using Advanced Machine Learning Models

Year: 2024

Type: conference-paper

Source: International Conference on Advances in Computation, Communication and Information Technology (ICAICCIT)

DOI: 10.1109/icaiccit64383.2024.10912234

Authors: Adla Aryan, Sada Preetham Sagar, Nadimpalli Madana Kailash Varma, Rangisetti Manikanta, Ramojula Rajashekar, Gagan Deep Arora

Institution: Vardhaman College of Engineering

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4408401922

FWCI: 3.79

Cites: 8

Cited by: 3

Related to: 10