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E-Impulsive Buying in fashion e-Markets: The Role of UI Design

Year: 2024

Type: conference-paper

Study design: Observational Study

Source: International Conference on Advances in Computation, Communication and Information Technology (ICAICCIT)

DOI: 10.1109/icaiccit64383.2024.10912161

Authors: Arveen Kaur, Alpana Srivastava, Shekhar Trivedi, Shashi Kant Dikshit

Institutions: Amity University, Jain University

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4408401977

FWCI:

Cites: 19

Cited by:

Related to: 10