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Blockchain and Machine Learning For Predictive Analytics in Customer Relationship Management

Year: 2024

Type: conference-paper

DOI: 10.1109/ictbig64922.2024.10911087

Authors: Jatin Khurana, Santhosh Kumar. C, Ashmeet Kaur, Anila Bajpai, Monali Ravindra Borade, N. Kalidas

Institutions: Chitkara University, Jain University, Vishwakarma Institute of Technology, Karpagam Academy of Higher Education

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4408402166

FWCI: 2.53

Cites: 21

Cited by: 2

Related to: 10