Work

Next-Gen Marketing: Influencers Driving Post-Purchase Satisfaction Through AR Engagement

Year: 2024

Type: conference-paper

Study design: Observational Study

Source: International Conference on Advances in Computation, Communication and Information Technology (ICAICCIT)

DOI: 10.1109/icaiccit64383.2024.10912347

Authors: Aditi Rajput, Aradhana Gandhi

Institution: Symbiosis International University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4408402450

FWCI:

Cites: 5

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Related to: 10