Work

Compulsive Buying Behavior in the Digital Age: A Systematic Literature Review

Year: 2025
Type: review
Study design: Systematic Review
Abstract: This systematic literature review investigates research on Compulsive Buying Behavior (CBB), focusing on an underrepresented consumer group. Utilizing the Scientific Procedures and Rationales for Systematic Literature Reviews (SPAR-4-SLR) protocol and the Theories, Contexts, Characteristics, and Methods (TCCM) framework, 57 articles from the Scopus databases were meticulously analyzed based on predefined keywords and inclusion/exclusion criteria. The review elucidates significant advancements in understanding the theories of CBB, including the Theory of Compulsive Buying Behavior, the Big Five Model, and the Impulsive Buying and Obsessive–Compulsive Buying Theory.
Author: Tinu Anand
Language: English
Subfield: Marketing
Open Access status: diamond
OpenAlex ID: W4408403127
FWCI: 0.345
Cites:
Cited by: 1
Related to: 10