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Test Marketing and Revision of Marketing Strategies-A Case Study of Mangalam Resort and Spa -Sacchai Agro Tourism LLP

Year: 2025

Type: article

Abstract: The implementation of test marketing within the hospitality sector constitutes an essential approach for comprehending consumer inclinations and refining service provisions.This strategy incorporates a range of methodologies, such as market testing, field experiments, and integrated marketing communication, which together augment decision-making processes and operational efficacy within this highly competitive industry.This research paper presents a case study of Mangalam Resort and Spa, how test marketing of wedding lawns concept demanded revision in marketing strategies.The information for this case was collected using an interview schedule

Source: International Journal of Research Publication and Reviews

DOI: 10.55248/gengpi.6.0225.1023

Authors: Dr Rajlaxmi Pujar, Dr Sajid Shaikh, Dr Padmashri Chandak, Dr Piyush Dixit

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: bronze

OpenAlex ID: W4408409461

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