The Rise of Sustainable Products In Europe: A Challenge To The Status QUO Using Statistical Analysis
Year: 2025
Type: article
Study design: Observational Study
Abstract: This research paper examines the adoption of sustainable products in Europe through a mixed-methods approach. A survey was conducted in six European countries to gather data on consumer attitudes toward sustainable products, while sales data from retail stores and e-commerce platforms were analyzed to identify market trends. The paper employs descriptive and inferential statistics to analyze the data, including one-way ANOVA, correlation tests, multiple regression analysis, and factor analysis. The results highlight the importance of consumer attitudes, government policies, and industry standards in promoting the adoption of sustainable products.
Author: Paraschos Maniatis
Institution: Athens University of Economics and Business
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4408418236