The Role of AI Tools in Chinese Influencers' Cross-Cultural Engagement with UK Followers
Year: 2025
Type: article
Study design: Observational Study
Abstract: Generative Artificial Intelligence (Gen AI) is rapidly developing and helps a lot in peoples daily lives. Social media platforms make people more connected in the digital age. At this time, influencers are of great importance to social media. Many Chinese influencers now plan to expand their circle of influence on British social media platforms. However, Chinese influencers who need to reach British followers have to utilize Gen AI to make content that fits distinctive societies. This paper interviews some Chinese influencers to investigate how to use Gen AI to help in the process of Chinese influencers cross-culture engagement with UK followers. An online questionnaire is designed to collect British audiences options. The study focuses on the social media platform Instagram, Tik Tok and Twitter. The Theory of Human-AI Interaction from the perspective of the Theory of Interactive Media (HAII-TIME) is used to explain how interactive media shapes user engagement and communication.
Authors: Zizheng Zhou, Zizheng Zhou, Zhixuan Zhou, Zhixuan Zhou, Sirui Zhong
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4408420194