Viral marketing: a systematic literature review and future research agenda
Year: 2025
Type: review
Study design: Systematic Review
Authors: Divyaneet Kaur, Shiksha Kushwah, Satish Kumar
Institution: Netaji Subhas University of Technology
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4408447965