Fugitive film copyright: research on the influencing factors of users watching pirated film and television works
Year: 2025
Type: article
Study design: Observational Study
Abstract: The global dissemination of piracy film and television content has given rise to significant concerns in the advent of the Internet and digital media. This study employs neutralization theory as a mediating variable to examine the relationship between perceived benefits and harms of pirated content, and piracy behaviour. The empirical analysis is based on 503 valid online questionnaires, and structural equation modeling was conducted with IBM SPSS 26.0 and AMOS 23.0. The results obtained demonstrate that users’ perceptions of the benefits of piracy, their perceived harm to artists and producers, and their rationalisation of past piracy are linked to piracy behaviour. These findings provide insights into the motivations behind piracy, contributing to a better understanding of the issue.
Source: Social Influence
Authors: Wang Jingwen, Yang Yisong
Institutions: City University of Macau, Yunnan Arts University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4408465642