Work

Building brand resonance through cause-related marketing strategies: the role of journalistic integrity versus advertising clutter

Year: 2025

Type: article

Study design: Observational Study

Source: Journal of Research in Interactive Marketing

DOI: 10.1108/jrim-09-2024-0447

Authors: Usman Ahmad Qadri, Alsadig Mohamed Ahmed Moustafa, Mazuri Binti Abd Ghani

Institutions: Sultan Zainal Abidin University, King Khalid University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4408477254

FWCI: 1.841

Cites: 37

Cited by: 1

Related to: 10