Work

Implementing AI and ML for Business Growth on Instagram

Year: 2025

Type: article

Abstract: This study examines how AI and ML drive business growth on Instagram, particularly for SMEs. AI-powered algorithms optimize marketing, enhance user targeting, personalize content, and improve engagement, conversions, and ROI. We analyse Collaborative Filtering, Content-Based Filtering, and Neural Networks through real-time experiments and performance metrics. Results confirm their effectiveness in scaling business operations.

Source: International Journal for Research in Applied Science and Engineering Technology

DOI: 10.22214/ijraset.2025.67421

Author: Vaishnavi Bangale

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W4408479286

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