Work

Investigating the Impact of AI-powered Personalization on Brand Awareness in B2B E-commerce

Year: 2025

Type: article

Study design: Observational Study

Source: FIIB Business Review

DOI: 10.1177/23197145241306831

Authors: Tornike Khoshtaria, Arian Matin, Gigi Abrakhamia, Mamuka Khuskivadze

Institutions: University Geomedi, International Black Sea University, Tbilisi State University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4408494144

FWCI: 10.67

Cites: 109

Cited by: 6

Related to: 10