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The impact of airline cause-related marketing on corporate image, brand attitude, and brand loyalty: A multi-group analysis and application of the S-O-R theory

Year: 2025

Type: article

Source: International Journal of Tourism and Hospitality Research

DOI: 10.21298/ijthr.2025.2.39.1.113

Authors: Hyun-Jung Lee, Gye-Hee Lee

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4408538150

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