Work

How to attract image-conscious consumers? Brand names vs new collections

Year: 2025

Type: article

Source: European Journal of Marketing

DOI: 10.1108/ejm-09-2023-0673

Authors: Surat Teerakapibal, Mathupayas Thongmak

Institution: Thammasat University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4408547934

FWCI: 1.796

Cites: 122

Cited by: 1

Related to: 10