The The Impact of Perceived Attributes of Virtual Influencers on Adoption Intent and Brand Attitude
Year: 2025
Type: article
Study design: Observational Study
Source: Journal of Business Convergence
Authors: YunSeul Choi, HyungSuk Kim
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4408553361