Work

Acomprehensive Study on Consumer Perception in Response to Green Marketing and Assessing the Shift Towards Eco-conscious Purchasing Decisions

Year: 2025

Type: conference-paper

Study design: Observational Study

DOI: 10.51767/ic250120

Authors: Dr Rana Shahwal, Raj Laxmi Pal

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: closed

OpenAlex ID: W4408585442

FWCI:

Cites:

Cited by:

Related to: 10