Work

Free shipping in e-commerce: a systematic literature review

Year: 2025

Type: review

Abstract: Free shipping in e-commerce has become a crucial strategy to attract and retain customers in a highly competitive markets, becoming a key advantage for companies seeking to meet evolving consumer demands. This study aims to perform a systematic review of the existing scientific literature on free shipping in e-commerce, following PRISMA guidelines and using the Scopus database to ensure an up-to-date perspective. The results show the critical role of free shipping in customer retention and acquisition, and to improve customer satisfaction, influence purchase and repurchase intention, and increase sales and market competitiveness. However, it was also observed that it can lead to an increase in returns.

Source: DYNA

DOI: 10.15446/dyna.v92n235.116445

Authors: Josue Caracara-Flores, María Fernanda Carnero Quispe, Alvaro Jaime Delgado-Paz, Alfredo Pericón-Balderrama

Institutions: Universidad Mayor de San Simón, Universidad Católica San Pablo

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W4408644312

FWCI: 0.341

Cites: 45

Cited by: 1

Related to: 10