Work

The way to authenticity is grounded – role of marketing communication cues in driving authenticity perceptions

Year: 2025

Type: article

Source: International Journal of Retail & Distribution Management

DOI: 10.1108/ijrdm-02-2024-0090

Authors: Shipra Mathur, Jogendra Kumar Nayak

Institution: Indian Institute of Technology Roorkee

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4408653441

FWCI: 10.91

Cites: 55

Cited by: 6

Related to: 10