Work

Examining the role of monetary incentives and tie strength in mediating satisfaction and word of mouth in multilevel marketing companies: an entrepreneurial marketing perspective

Year: 2025

Type: article

Study design: Observational Study

Source: Journal of Research in Marketing and Entrepreneurship

DOI: 10.1108/jrme-07-2023-0117

Authors: Sebastian Robledo, Diana-Carolina Gil-Silva, Eduardo-Jose Villegas-Jaramillo, Carlos Osorio

Institutions: Universidad Nacional de Colombia, Tecnológico de Monterrey

Language: English

Topic: Securities Regulation and Market Practices

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Decent work and economic growth

Open Access status: closed

OpenAlex ID: W4408655771

FWCI: 7.238

Cites: 107

Cited by: 4

Related to: 10