Work

From perceived green product quality to purchase intention: the roles of price sensitivity and environmental concern

Year: 2025

Type: article

Study design: Observational Study

Source: Marketing Intelligence & Planning

DOI: 10.1108/mip-10-2024-0703

Authors: Christine Nya-Ling Tan, Muhammad Ashraf Fauzi, Siti Aminah Binti Harun

Institutions: Massey University, Universiti Malaysia Pahang Al-Sultan Abdullah, Universiti Malaya-Wales

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: closed

OpenAlex ID: W4408670480

FWCI: 47.05

Cites: 46

Cited by: 26

Related to: 10