Work

How does brand activism trigger consumers’ boycott? The mediating role of psychological contract violation

Year: 2025

Type: article

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-06-2024-0834

Authors: Min Fan, Fang Zou, JiaHui He

Institutions: Xihua University, Sichuan Agricultural University, Yibin University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Peace, justice, and strong institutions

Open Access status: closed

OpenAlex ID: W4408673370

FWCI: 9.047

Cites: 54

Cited by: 5

Related to: 10