Work

Exploring ethnocentrism and country-of-origin effects on brand equity dimensions: insights from Brazilian and Portuguese wine market

Year: 2025

Type: article

Study design: Observational Study

Source: International Journal of Wine Business Research

DOI: 10.1108/ijwbr-08-2024-0047

Authors: Marcelo Curth, Jefferson Marlon Monticelli, Cátia Fernandes Crespo

Institutions: Universidade Feevale, Universidade do Vale do Rio dos Sinos, Universidade de Leiria e Oeste

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4408675707

FWCI: 9.092

Cites: 95

Cited by: 5

Related to: 10