Evaluation of Educational Information Systems for Data and Decision Management
Year: 2025
Type: article
Study design: Observational Study
Abstract: Educational information systems are essential for managing academic and administrative data while supporting effective decision-making. However, digital engagement remains a challenge in optimizing these systems. This study evaluates the impact of creative communication strategies, brand personality, digital engagement, user-generated content, and social media platforms on the effectiveness of educational information systems. Structural Equation Modeling (SEM) using SmartPLS was employed to analyze data from 135 respon dents, including students, lecturers, and administrative staff. The results show that creative communication strategies, brand personality, and digital engagement significantly influence user involvement in educational digital platforms, enhancing decision-making quality. In conclusion, an interactive approach toeducational information systems improves efficiency and supports better academic decision-making. This study provides insights for educational institutions to optimize information system utilization for more effective data management.
Authors: Po Abas Sunarya, Moke Asri, Nur Azizah, Clara Pasha Lim
Institution: Universitas Raharja
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
SDG: Quality education
Open Access status: diamond
OpenAlex ID: W4408675743