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Customer Segmentation And Churn Prediction Using K Means Fuzzy And Multi-Layer Perceptron Algorithm

Year: 2024

Type: conference-paper

Source: IEEE Global Conference for Advancement in Technology (GCAT)

DOI: 10.1109/gcat62922.2024.10923855

Authors: Veena G, Bhavya Sree S, Ceron Ann Vinod, Deeraj R, Krishnadaya D

Institution: Amrita Vishwa Vidyapeetham

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4408716841

FWCI: 1.298

Cites: 20

Cited by: 1

Related to: 10