Work

Combined effects of packaging colour and shape on consumers’ sweetness expectations and purchase intentions for hedonic foods

Year: 2025

Type: article

Source: British Food Journal

DOI: 10.1108/bfj-07-2024-0667

Author: Miyuri Shirai

Institution: Keio University

Language: English

Topic: Consumer Packaging Perceptions and Trends

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4408725680

FWCI: 10.86

Cites: 53

Cited by: 6

Related to: 10