Work

An Empirical Study of Key Critical Factors of Consumer’s Buying Behavior in the Union Cooperative Hypermarket in Dubai, UAE

Year: 2025

Type: article

Abstract: Union Coop is a chain of retail stores located across the emirate of Dubai. This store is specially designed to attract the Emirati customers but serves for all other nationalities. The critical factors involved in the success of business and operational excellence of the stores are price, quality, service and variety. The surge in the number of stores, increased customers are evidence that business has reached the optimality in Union Coop stores. The critical factors involved in the business success and operational excellence are analyzed through the customers buying behavior at stores.

Source: Journal of Economics Management and Trade

DOI: 10.9734/jemt/2025/v31i31277

Authors: A.A. Sathakathulla, M.G Fajlul Kareem

Institutions: Tamilnadu State Council for Science and Technology, University of Technology and Applied Sciences - Al Mussanah, University of Technology and Applied Sciences

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W4408725802

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