Work

Discontinuance decision: the impact of critical events and an undefined strategy on social media abandonment

Year: 2025

Type: article

Source: Marketing Intelligence & Planning

DOI: 10.1108/mip-03-2024-0155

Authors: Itziar Oltra, Carmen Camarero, Rebeca San José Cabezudo

Institution: Universidad de Valladolid

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4408738137

FWCI: 1.796

Cites: 126

Cited by: 1

Related to: 10