Work

Uplift Model-Based Targeting Methods for Enhancing Mobile Advertising Efficiency

Year: 2025

Type: article

Source: 한국경영과학회지

DOI: 10.7737/jkorms.2025.50.1.049

Authors: Ju-Hyeon Kim, Hyun-Sil Moon

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4408757149

FWCI:

Cites:

Cited by:

Related to: 10