Work

Compositional Offering as an Antecedent of Service and Financial Performance: Evidence from Pakistani Retail SMEs

Year: 2025

Type: article

Source: Global Business Review

DOI: 10.1177/09721509251313911

Authors: Ansar Waseem, Khurram Shahzad

Institutions: University of Management and Technology, University of Roehampton

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4408774925

FWCI: 1.801

Cites: 68

Cited by: 1

Related to: 10