Predicting Player Churn in the Gaming Industry: A Machine Learning Framework for Enhanced Retention Strategies
Year: 2025
Type: article
Abstract: This research presents a prediction of gaming player churn along with a thorough analysis. It employs predictive modeling techniques utilizing machine learning approaches to predict player churn (customer attrition) on gaming platforms. Using real-world gaming data from player demographics, in-game purchases, social interactions, and historical gaming behavior, this study proposes a new framework that integrates data preprocessing, segmentation, and predictive modeling to determine which players will churn. Additionally, it uses Logistic Regression and Random Forest, a powerful ensemble learning algorithm, to estimate player churn within a limited time horizon. We found that this approach accurately identified potential churners through a thorough exploration and understanding of the dataset. This predictive model provides insight into the key factors influencing player attrition, allowing game developers to take countermeasures to prevent churn risks and improve player retention strategies. In addition, Power BI insights highlight the key factors influencing player churn. These findings provide actionable recommendations for game developers to mitigate churn risks and enhance player retention strategies. This study contributes to predicting player turnover in the gaming industry, providing a valuable tool for fostering sustainable growth and profitability.
Authors: Rahesha Mulla, Saiprasad Potharaju, Swapnali N Tambe, Suvarna Joshi, Kalpana Kale, Pancham Bandishti, Ruchita Patre
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4408785168