Work

Degrowth + marketing = demarketing? Rethinking demarketing as an effective tool for sufficiency

Year: 2025

Type: article

Source: Marketing Theory

DOI: 10.1177/14705931251321823

Authors: Leila Elgaaied-Gambier, Laurent Bertrandias, Yohan Bernard

Institutions: TBS Education, Université Marie et Louis Pasteur

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: closed

OpenAlex ID: W4408803004

FWCI: 23.52

Cites: 71

Cited by: 13

Related to: 10