Work

The ethical landscape of immersive marketing: virtual and augmented reality in advertising

Year: 2025

Type: article

Source: Marketing Intelligence & Planning

DOI: 10.1108/mip-07-2024-0519

Authors: Muhammad Asif, Hashem Fazel, Faten Saleh Alghamdi

Institutions: University of Education, University of Bisha, University of Technology Malaysia

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4408812258

FWCI: 18.09

Cites: 58

Cited by: 10

Related to: 10