Work

Human-Likeness of Virtual Influencers and Advertising Effectiveness

Year: 2025

Type: article

Source: The Treatise on The Plastic Media

DOI: 10.35280/kotpm.2025.28.1.13

Author: Song Yi Suh

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4408816993

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Related to: 10