Work

Influence of Newtro Food Collaboration Package Design on Purchase Intention of MZ Generation

Year: 2025

Type: article

Study design: Observational Study

Source: Journal of Basic Design & Art

DOI: 10.47294/ksbda.26.1.8

Authors: Yuan Yuan Li, Dong Min Cho

Language: English

Topic: Consumer Packaging Perceptions and Trends

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4408817848

FWCI: 1.809

Cites:

Cited by: 1

Related to: 10