Work

Why do I buy number 8? – Conceptualizing and interpreting auspicious consumption in China

Year: 2025

Type: article

Source: Qualitative Market Research An International Journal

DOI: 10.1108/qmr-07-2024-0134

Author: Danqing Yu

Institution: Iowa State University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4408825883

FWCI: 5.428

Cites: 57

Cited by: 3

Related to: 10