Is gender-neutral design just a female thing? Exploring the role of consumer gender and gender identification on the appreciation of gender-neutral package design
Year: 2025
Type: article
Source: European Journal of Marketing
Authors: Kristina Nickel, Janneke Blijlevens
Institutions: Christian-Albrechts-Universität zu Kiel, RMIT University
Language: English
Subfield: Marketing
Domain: Social Sciences
SDG: Gender equality
Open Access status: closed
OpenAlex ID: W4408830567