Work

“I am wearing what my avatar is wearing”: the effect of avatar realism on mental simulation in the metaverse

Year: 2025

Type: article

Source: Journal of Fashion Marketing and Management

DOI: 10.1108/jfmm-04-2024-0116

Authors: Do Yuon Kim, Ha Kyung Lee

Institutions: Gachon University, Chungnam National University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4408833031

FWCI: 7.238

Cites: 61

Cited by: 4

Related to: 10