Work

Exploring minimalist fashion drivers for Gen Z: mixed-method insights

Year: 2025

Type: article

Study design: Observational Study

Source: Journal of Fashion Marketing and Management

DOI: 10.1108/jfmm-07-2024-0269

Authors: Aruna Polisetty, Sowmya G., Subhajit Pahari

Institutions: Vellore Institute of Technology University, Woxsen School of Business

Language: English

Topic: Consumer Perception and Purchasing Behavior

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4408833618

FWCI: 11.04

Cites: 67

Cited by: 6

Related to: 10