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Speak to their hearts! Enhancing consumer social responsibility through emotional appeals

Year: 2025

Type: article

Source: Journal of Consumer Marketing

DOI: 10.1108/jcm-12-2023-6486

Authors: Stephane Ganassali, Justyna Ganassali

Institutions: Université Savoie Mont Blanc, University of Economics in Katowice

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4408834307

FWCI: 14.48

Cites: 117

Cited by: 8

Related to: 10