Work

Beyond the sustainability hype-building loyalty for Yindii’s impactful mission

Year: 2025

Type: article

Source: The CASE Journal

DOI: 10.1108/tcj-05-2024-0155

Authors: Siddharth Wadehra, Ambuj Anand, Manish Kumar

Institution: Indian Institute of Management Ranchi

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: closed

OpenAlex ID: W4408837846

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