Work

Model sequence matters: how presentation order of plus-size, average-size and thin-size models influences online shopping behavior

Year: 2025

Type: article

Source: Journal of Fashion Marketing and Management

DOI: 10.1108/jfmm-07-2024-0278

Authors: Jung Eun Lee, Hasan Mohammad Shovo, Md Arafat Hossain

Institution: Auburn University

Language: English

Topic: Consumer Perception and Purchasing Behavior

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4408847119

FWCI:

Cites: 43

Cited by:

Related to: 10